Welcome to the new Automotive Interior Experience.
Yesterday's vehicle is history. The new car becomes an emotional space. With immersive color effects from nature throughout the entire interior. Water reflections, sunbeams, or surf as a play of light on surfaces and materials. Immerse yourself. Wow.
Biophilia is humanity's connection with nature. With animals, with plants, with landscapes. The emotional effect of natural light associations on passengers is an entirely new medium. With our deep expertise from light art, we are redefining automotive interior lighting – we create well-being and unforgettable emotional brand experiences.
Fraunhofer IAO: "The researchers' vision is to transform the vehicle interior into a mental recharging station through digital and immersive services – initially targeting the luxury segment as an early market."
Experience per Mile is the new currency
Manufacturers, researchers, and the press have proclaimed a new significance for the car as living space. Fraunhofer IAO writes: "The researchers' vision is to transform the vehicle interior into a mental recharging station through digital and immersive services – initially targeting the luxury segment as an early market." Automobilwoche even speaks of a new currency: "Immersive user experience is set to captivate drivers. The car is to become a place of experience. Experience per mile is considered the new currency for winning and retaining car buyers."
The significance of the car as a place of experience is growing – and with it, the emotional impact of light moves to the forefront. Light effects will become part of the car's features. As standard as cruise control or heated seats.
Nature experience for passengers. Organically shaped flat light guides for designers.
Thermoformed laser-structured PMMA flat light guides in organic shapes. Shapes that adapt to their surroundings. As thin as a ruler. Space-saving in the interior. With homogeneous light distribution across any surface size. An entirely new dimension for designers. Far more creative freedom.
ISAL Paper
Biophilia meets Immersive Interior Lighting: How light art transforms cars into emotional spaces.
Let's create new light together. We have the creative power to do so. With deep understanding from light art. With hardware and software development as well as electronics and light guide manufacturing in the same workspace. With the closest exchange between disciplines. With interactive prototyping. With pioneering technologies. And always new ideas.
