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IZB 2024: Immersive Automotive Interior, Experience per Mile.

Calling all car manufacturers: if you’re looking to offer your drivers and passengers a sensual immersive experience you should come to the IZB fair from October 22 to 24 in Wolfsburg where we will be showing how we are taking our expertise in light art and integrating it in car interiors. Get in touch now to arrange a personal appointment with us.

What can light art do in a car?
It can make all the difference at the emotional level. By combining the effects of light art with innovative technologies we can create an immersive user experience – for a sense of well-being in the car and a sustainable emotional attachment to the brand. Up to now, light has not been used to create a feeling of well-being in the passenger cell – light that triggers emotions, acts as a calming influence, sets the right mood, and addresses the desire for individuality.

Discover new light. Discover feno.
Call us to arrange a personal appointment with us at IZB 2024 on October 22, 23 or 24.

email@feno.com

feno at IZB 2024:
Hall IZB3, Stand 3413

The immersive user experience is set to captivate motorists as the car becomes an experience venue. Experience per mile will be the new currency for gaining and retaining car buyers.

Automobilwoche, February 2023

Researchers envisage transforming the vehicle interior into a mental refueling station with digital and immersive services – especially in the luxury segment as the early adopter market.

Fraunhofer IAO, January 2024

Light is not so much something that reveals, as it is itself the revelation.

James Turrell, light artist